Google doesn’t allow real-money gambling apps on its Google Play store. But Betcade has unveiled its own Android-based app store for real-money gambling.
It’s the case of one company opting out of gambling and another stepping in to provide it. The Pasadena, Calif.-based Betcade plans to launch a dedicated app store for real-money gambling apps, providing casino operators with a unified, branded destination for gambling apps. It’s first territory will be the U.K., which has decidedly laxer rules on gambling than in the United States.
Betcade will cater to players by positioning itself as a trusted source for gambling app discovery. It will address the complex issues of distribution, discovery, payment, management, and security. The company plans to launch the app store on Android in 2016, but only in jurisdictions where it is legally permitted.
Betcade founder David Chang is the chief executive. He was the former chief marketing officer and head of industry relations at Gamblit Gaming, a software development company focused on new technology for land-based and mobile gaming experiences.
“People overwhelmingly prefer mobile apps over the browser experience: The time spent in apps now surpasses the time spent in browsers. However, there is currently no efficient mechanism in place for discovery or distribution for real money apps the way that there is for every other app category,” said Chang in a statement. “Betcade will also streamline the download, install, and updating of apps and remove payment friction resulting in an improved user experience.”